I remember the first time I ever chopped wood. My grandfather took me out back and decided it was time for me to learn this manly activity. Let’s just say… I was HORRIBLE at it! In time, I got better, but it certainly wasn’t something that I was ever very good at. It’s funny, because all of these years later, I look like a lumberjack, but know zero of the skills that would allow me to to even begin to use that title. Dinty MooreÂ®Â has seen this trend in America and has decided to take guys like myself from lumbersexual to lumberjack.
Dinty MooreÂ® beef stew is an American classic. The #1 selling beef stew was introduced in 1935, but has kept up with our fast paced culture and today can go from cupboard to table in minutes. Dinty MooreÂ® canned and microwavable products taste great and are well-balanced meals that will make the whole family happy.
The lumberjack lifestyle has been a part of American culture for the better part of a century. The Dinty MooreÂ® brand has launched a campaign to bring back the spirit of the true lumberjack.Â Hormel Foods went to the woods of Minnesota in search of a group of lumbersexuals to transform into real lumberjacks and compete in a professional lumberjack competition.
Dinty MooreÂ®Â is partnering with STIHLÂ® TIMBERSPORTSÂ® and a professional lumberjack (Adrian Flygt) to train the lumbersexuals in the art of logging and forestry. Giving them the necessary skills to walk, talk and compete like a real lumberjack.
All of the official lumberjack training completed this spring, the lumbersexual teamâ€”Lumber Michael, Lumber Jamin, Lumber Ben, and Lumber Ianâ€”will now move on to compete at the STIHLÂ® TIMBERSPORTSÂ® Series U.S. Pro and Collegiate Championships on July 15 in Chicago Southland, sponsored by the makers of Dinty MooreÂ® beef stew.